We offer full research services to our clients.
BrandingUnder Branding, we provide research services that can help the marketers, branding specialists and organizations to understand and analyze the development of their brand in the market over the competitors.
We believe that branding is a set of marketing that can help to differentiate a business or products from competitors and then aiming to create a long-lasting impression in the consumers’ minds. Then branding can be defined as a kind of strategy designed by companies or marketers to help consumers to quickly identify their brands and organization, and give a reason to choose their brands over the competitors. Therefore, we provide the following services to the marketers and the organizations to understand more about their brands.
- Brand Tracking
- Brand Health and Equity Checking
- Campaign Evaluation
Satisfaction and EngagementWith the research services that we provide, the marketers and organizations can measure and understand of how produces and services supplied by an organization or a brand meet or surpass consumers expectation.
Satisfaction is an indicator which can shows how products and services meet or surpass consumers expectation. Therefore, customer satisfaction can be defined as “the number of consumers, or percentage of total consumers, whose reported experience with a firm, its products, or its services exceeds specific satisfaction goals. Like customer satisfaction, customer engagement can also bring success to companies or brands by connecting with society or by building direct communication with consumers. Therefore, we provide the following services to the marketers and the organizations to measure customer satisfaction and engagement about their products or services.
- Mystery Shopping
- Customer Satisfaction and Engagement
- Employee Satisfaction and Engagement
InnovationInnovation becomes a critical role in the competitive marketplace. Therefore, we provide a wide range of research services for the marketers, innovators and organizations to get winning products over competitors.
Innovation can create and develop empirically from services to meet growing consumer demand. Then innovation can also view as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Product Innovation can define as the development of new products, changes in design of established products, or use of new materials or components in the manufacture of established products. Therefore, we provide the following services to the marketers and the organizations to innovate a winning product over competitors.
- Product Testing
- Concept Testing
- Packaging Testing
Knowing CustomersInnovation becomes a critical role in the competitive marketplace. Therefore, we provide a wide range of research services for the marketers, innovators and organizations to understand their consumers.
Knowing and understanding about consumers’ needs is at the heart of every successful business. If marketers, brand specialists and organizations have this kind of knowledge once, they can use to persuade potential and existing consumers to buy from them. Moreover, if you understand about your consumers, this is a key to provide good services to the consumers which turning results into strong customer relationships and news sales. However, habits and behaviors are changing among consumers time by time. Therefore, we provide the following services to the marketers and the organizations to understand how customers are segmented, how customers use products or services etc.
- Customers segmentation
- Studies into trends and changes
- Usage and Attitude studies
Media (Communication)Communication is what you want people to think about you or your brand. Therefore, we help the marketers, innovators and organizations to understand which communication channels is the best and efficient way to deliver with what message
Communication is what you want people to think about you or your brand. Marketers can deliver a single message to the consumers using a different media. To be effective, a marketer must determine which media is the best suited to an organization or a brand objective. Then the marketers also think about how to adapt the messages to fit each media and to be easy to understand by the targeted consumers, so that the consumers are delivered the same and understandable message through a number of different formats. Therefore, we provide the following services to the marketers and the organizations to deliver right messages through effective channels.
- Media habit and consumption
- Studies social media studies
- Pre and Post Advertising
Market IntelligenceUnderstanding market and competitors is an essential component of corporate strategy development. Therefore, we offer a complete solution to understand not only the market but also the competitors to support in the strategy development process.
Market intelligence and competitor analysis can be used by organizations to help a wide range of business decisions ranging from operational to strategic. In all cases, this is more effective when it combines the data from external and internal. Therefore, we always derive data from the market where a company operates (external data) and data from company internal sources like as financial and operational data (internal data) in order to provide a complete picture which creates an “intelligence” that can support for the organization success. The following are the services that we provide to the organizations for their profitable growth.
- Competitor analysis
- Market segmentation
- Value chain studies
Social ResearchWe believe that understanding and uncovering insights about challenges and difficulties what societies face are important for policy makers, public and private entities and non-governmental organizations.
In day life, people have different opinions and challenges on health treatments, political and economic etc. Social research can help to understand what information people get and how people think about society because misinformation can be misleading. Then, social research can explore all areas of human behavior to gain a wider and greater understanding of individuals and societies from different perspectives such as social planning, social problems and social welfare etc. Therefore, social research can give knowledge about the unknown facts and give new direction in a social life. The following are the services that we provide to the organizations to understand about society more.
- Baseline and endline surveys
- Needs assessment and demand studies
- Impact assessment and project evaluation surveys